Today’s DIYers: “Don’t tell me, show me!”

If a picture is worth a thousand words, a video is clearly priceless. So it’s no surprise that as the first of Bostik’s consumer-focused DIY products hits the shelves today, a major component is the new Bostik DIY Tube. For GrayMatter, developing the positioning, packaging and point-of-sale material was just the first step. Our research told us that simply saying our products offered commercial grade performance with DIY simplicity wasn’t enough.  We had to show them. And we did, with easy-to-access and easy-to-follow instructional videos.  Today, as SingleApp, Bostik’s single-step hardwood floor adhesive hits the shelves in Lowes, consumers will see that GrayMatter and Bostik are listening — and delivering.

See for yourself:  http://www.bostikdiytube.com